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Introduction to Playbook

• Why am I creating this playbook?
• What can you learn from this playbook?

Introduction to GTM

• What is GTM all about?
• Why is “GTM” increasingly popular?
• What’s the difference between GTM and marketing?
• What’s the difference between GTM and sales?
• Who owns GTM?
• Who to follow for GTM content?

GTM Foundations

https://whimsical.com/gtm-foundations-SRCGEuK3bUaJASK1eJMszX

We’ll be using Notion as an example.